It is also important to note what the objective is of each advertising dollar allocated to a particular marketing medium.
Is your goal to get more brand awareness, sales, likes, followers, etc? All this needs to be taken into consideration. Conversions are current sales, but Facebook Likes and Twitter followers can become future conversions. It is difficult to quantify the effect of social media branding. It is easier to track with other marketing mediums like a direct mailer. Each company needs to decide what their objective is with a particular campaign and test and track what works best for them. For help on branding or marketing strategies for your company contact us at Info@ModernSiteStudio.com